Work
A selection of my work across social media management, content creation and copywriting. From a family-run Kona Coffee farm to a beautiful shopping center in Monterey, CA and a lifestyle-driven mattress company, each project reflects a different audience, voice and creative approach.
Greenwell Farms
Social Media Management & Content Creation
Greenwell Farms is a family-run Kona coffee farm on Hawaii's Big Island, offering farm tours, tastings and 100% Kona coffee.
I manage the brand's day-to-day social media content, from planning and copywriting to creative development, publishing and boosting organic posts. My work also includes creating original product photography and video remotely, supporting community engagement and contributing to performance reporting.
In Q3 2026, Facebook reach increased 72%, Facebook impressions increased 108% and Instagram saves increased 44% compared with Q3 2025.
Del Monte Shopping Center
Social Media Management & Content Creation
Del Monte Shopping Center is an open-air shopping destination in Monterey, California, featuring a mix of retail, dining and entertainment.
I previously managed the center's social media content, developing posts that highlighted retailers, seasonal promotions, community events and the shopping experience. My responsibilities included content planning, copywriting and creative development.
I continue to support the account through quarterly site visits, capturing original photography and video content for social media.
Blissful Nights
Social Media Management & Content Creation
Blissful Nights is a sleep brand offering adjustable bed bases, mattresses and sleep accessories designed for long-term comfort.
I create social media content with an emphasis on short-form video that taps into relatable moments and relevant trends. My work includes content ideation, video editing, copywriting, publishing and boosting select posts to expand visibility.
I also occasionally capture original video footage to expand the brand's content library. Through shareable content and product-focused promotions, I help support the brand's goals of increasing awareness, encouraging engagement and driving traffic.
