Resume
Professional Experience
Aug. 2024 – Present
Social Media Manager
Well Connected Brands
Manage social media content for a diverse portfolio of clients across retail, tourism, consumer goods, lifestyle, real estate and B2B industries.
Create original, platform-specific content, manage calendars for four clients simultaneously and oversee scheduling, publishing and boosting organic posts.
Collaborate with account leads on content priorities and brand initiatives. Manage community engagement, monitor social media performance and use reporting insights to inform future content decisions.
Conduct quarterly site visits for select clients to capture original photo and video assets, including live event coverage when applicable.
March 2019 - Feb. 2024
Copy and Content Strategist
Orange Label Marketing
Developed copy and content for clients across healthcare, real estate, retail, consumer goods, tourism and B2B industries.
Created social media copy, blogs, email marketing content, website copy, paid advertising copy and podcast scripts.
Collaborated with creative and account teams to develop and maintain distinct brand voices, support marketing initiatives and tailor messaging to different audiences across multiple channels.
Education
2012 - 2015
Bachelor of Arts in Communications; Minor in Radio-TV-Film
My studies in Communications and Radio-TV-Film helped shape my interest in media, writing, and the different ways we connect with audiences.
Graduated cum laude.
Core Competencies
Multi-Brand Social Media Management
Photography & Short-Form Video
Brand Voice & Messaging
Paid Social Content
Paid Social Content Boosting
Social Media Analytics & Reporting